Most people arrive by plane or bus and head for the beach area, where the best hotels are found. The rodoviária (t 85/3230-1111) is a twenty-minute walk away from the centre in the southern suburb of Fátima, but getting into town is relatively easy by bus (R$2–3). A taxi costs around R$20 from the rodoviária and around R$30–35 from the airport (t 85/3392-1030) to most places in the city. A local bus station is located in the old city centre, in a large square by the old railway station.
The tourist information office (in theory open Mon–Sat 8am–6pm, Sun 8am–noon; t 85/3488-7411) is in the Centro de Turismo in the city centre, at Rua Senador Pompeu 350. There’s also a tourist telephone hotline (t 0800/99-1516) and state website (w http://www.ceara.gov.br/turismo). Any of these could supply information on the complicated bus journeys necessary to get to the out-of-town beaches. There’s also an information post at the airport (t 85/3477-1667; 24hr). ATMs can be found in the shopping district and along the beachfront.