Explore London
Piccadilly, which forms the southern border of swanky Mayfair, may not be the fashionable promenade it started out as in the eighteenth century, but a whiff of exclusivity still pervades Bond Street and its tributaries, where designer clothes emporia jostle for space with jewellers, bespoke tailors and fine art dealers. Regent Street and Oxford Street, meanwhile, are home to the flagship branches of the country’s most popular chain stores.
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Oxford Street: the busiest street in Europe
Oxford Street: the busiest street in Europe
As wealthy Londoners began to move out of the City in the eighteenth century in favour of the newly developed West End, so Oxford Street – the old Roman road to Oxford – gradually became London’s main shopping thoroughfare. Today, despite successive recessions and sky-high rents, Oxford Street remains Europe’s busiest street, simply because this two-mile hotchpotch of shops is home to (often several) flagship branches of Britain’s major retailers. The street’s only real landmark store is Selfridges opened in 1909 with a facade featuring the Queen of Time riding the ship of commerce and supporting an Art Deco clock.
