Dramatically poised on a high bluff, CROMER should be the most memorable of the Norfolk coastal resorts, but its fine aspect has long been undermined by a certain shabbiness in its narrow streets and alleys. Things are at last on the mend, with new businesses arriving to add a touch of flair, while the town council keeps a string of cliff-top mini-parks and gardens in immaculate condition.

It’s no more than the place deserves: Cromer has a long history, first as a prosperous medieval port – witness the tower of St Peter and St Paul, at 160ft the tallest in Norfolk – and then as a fashionable watering hole after the advent of the railway in the 1880s. There are three things you must do here: take a walk on the beach, stroll out onto the pier, and, of course, grab a crab: Cromer crabs are famous right across England and several places sell them, reliably fresh, and cooked and stuffed every which way.