Despite being the largest town on the island, SUPETAR is a sleepy place onto which package tourism has been painlessly grafted. With a decent beach, a clutch of good restaurants and not too much noise, it’s a relaxing, family-oriented resort and a good base from which to explore the rest of the island.
Much of Supetar has the appearance of an affluent suburb, with rows of neat villas nestling amid lush, well-kept gardens. Something of an old town survives, however, its rust-brown stone houses grouped around a horseshoe-shaped harbour. Ten minutes’ walk west of town, a long pebbly beach curves around a shallow bay.